SWETHA ANAND
Technical SEO-Focused Front-End Developer
A **Results-driven digital marketing professional** with **4+ years 3 months of experience in SEO, PPC, social media marketing, and paid media strategy**. Proven expertise in **ROI-focused campaigns, scaling e-commerce revenue, and generating high-quality B2B & B2C leads**. My passion for **Search Engine Optimization** is combined with foundational **Front-End skills (HTML, CSS, JavaScript, WordPress)** to deliver technically sound, data-driven web solutions.
View Quantifiable Results →Technical Stack & Core Competencies
Technical SEO & Analytics
- Technical SEO: Site Audits, XML Sitemaps, robots.txt, **Page Speed Optimization**
- Core SEO: On-Page SEO (meta tags, headings, content optimization), Off-Page SEO (link building, outreach)
- Analytics: **Google Analytics**, Google Tag Manager, Google Search Console
- Tools: **Ahrefs, SEMrush, Moz, Screaming Frog**, google trends
Front-End & Platforms
- Languages: **HTML, CSS, JavaScript (Basics)**
- CMS/E-Commerce: **WordPress, Webflow, Shopify, WooCommerce**
- Integration: Zapier, API integration basics
- Soft Skills: **Analytical Mindset**, Strategic Thinking, Problem-Solving, Team Leadership
Digital Advertising & PPC
- PPC: **Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads**, Programmatic Advertising
- Strategy: ROI-focused campaigns, scaling e-commerce revenue
- SMM: Social Media Marketing, **YouTube SEO**
Work History
Digital Marketing Executive
The Stanventure, India
- Drove data-informed decisions by tracking and analyzing traffic, user behavior, and conversions using **Google Analytics**.
- Enhanced organic visibility and website ranking by performing **SEO audits and competitive analysis**.
- Successfully implemented **Facebook retargeting strategies**, which reduced drop-offs and increased conversion rates.
- Strengthened local online footprint by developing and executing targeted **local SEO tactics**.
- Improved video rankings and visibility by optimizing content for **YouTube SEO**.
Key Projects & Measurable Impact
Gaming Growth Campaign: SEO Optimization
Improved keyword rankings and organic traffic by **45% in 3 months** through a multi-faceted approach, including technical fixes, targeted link building, and on-page SEO.
SEO for SaaS Brand
Executed a targeted SEO and content strategy that resulted in a **50% increase in organic sign-ups** for a SaaS client.
Your Next Project
I specialize in translating digital marketing goals into clean, performant, and search-engine-friendly front-end code. **Let's discuss how to quantify your next success.**
Get in Touch →Education
Bachelor of Engineering in Computer Science & Engineering
Avinashi lingam Institute for Home Science and Higher Education for Women – Coimbatore
Graduated: 2014 – 2018
The Computer Science foundation provides a strong understanding of web architecture, essential for **Technical SEO** implementation.
Certification: Animation Course Certificate